Following Thursday’s landmark announcement from Facebook, Argonon, in partnership with digital broadcaster and v-commerce specialists Videojuicer, today announces the launch of www.facebook.com/Pacha, an innovative new online video platform designed to appeal to travel, lifestyle and music fans. Pacha will become the first club in the world to join Facebook’s entertainment revolution with the launch of its cutting edge entertainment player. Using state of the art HD video technology, embeddable video players will grant online users unrivalled access to a raft of bespoke videos for music fans across the globe and exclusive films direct from the world’s most glamorous club night, featuring the world’s biggest DJ talent. Remedy Productions, part of the Argonon group and producers of a raft of music and talent based content for UK and international broadcasters including MTV and Channel 4, will be producing high quality, cutting edge content for the site. Launching on Tuesday 27th September, www.facebook.com/Pacha will also offer a truly interactive experience, where online fans can ask questions to Pacha DJs. The launch will present exciting new commercial opportunities for the brand. Ultimately, all videos will contain click-to-buy links to music downloads, merchandising, sponsorship offers, and competitions. Facebook’s new entertainment hub offers a hugely exciting new opportunity and we’re delighted that Pacha will be one of the first brands on board.