Argonon is excited to unveil a new visual identity and brand proposition for 2022. The first rebrand since launching in 2011 sees Argonon reveal a new creative visual identity with the aim of capturing the group’s ambitions and aspirations, the breadth of global content across all genres, platforms and screens, and the cultural values of the group. The launch comes with Argonon set for its biggest year yet with over 200 hours of orders.
The new logo launched on ITV during the premiere of series three of The Masked Singer on January 1st 2022.
Along with a new visual identity, Argonon has also unveiled the new strapline “The World Watches”, capturing how the world watches Argonon on every platform, screen, and device as well as the importance of representing audiences on and off-screen and reflecting diversity across every corner of Argonon’s content. It also underpins Argonon’s journey and the ambitions of the group going forward.
The contemporary logo highlights the central O in Argonon, offering the scope to be used creatively off-air as an eye, highlighting the millions of viewers watching Argonon’s content around the world. It’s also a representation of the range of talent and characters seen within the group’s programming, which can also extend into the field of natural history.
The O also captures Argonon’s globality, taking the shape of a globe, or the world. The O will also take the form of circular objects for different genres, ranging from planets (specialist factual) to paint pots (lifestyle and DIY). Bespoke creations will be rolled out throughout 2022.
Argonon CEO, James Burstall commented: “This year promises to be the biggest yet for Argonon, as we roll out our strategic growth plan through international expansion, strategic creative acquisitions, new talent partnerships and a hyperspace leap in organic growth in commissions across our eight creative powerhouse labels. Our new brand identity is the visualisation of our ambitions and aspirations, and our brand proposition is brave and exciting, capturing the breadth of our content, the diversity of our people, the globality of our business and the diversification of our business model. We’re super excited about the future as Argonon continue its rapid growth path into 2022.”
Argonon spans all genres and is home to eight production companies including Bandicoot TV, Leopard Pictures, BriteSpark Films, Leopard USA, Windfall Films, Like A Shot Entertainment, Studio Leo and branded content company Nemorin Film & Video.