Bandicoot Scotland has teamed up with ITV to announce three new charity partnerships to mark the launch of the third series of The Masked Singer – premiering on January 1st on ITV. The NSPCC, Home-Start and Adoption UK have been chosen as charity collaborators for the family show which has become a national phenomenon since first premiering in January 2020. Joel Dommett returns to host the show again this year, along with his season two judging panel team: Davina McCall, Rita Ora, Jonathan Ross and Mo Gilligan.
The partnership with the NSPCC sees the panel and Joel design a limited-edition clothing range with all profits going to Childline, the charity’s counselling service. Along with this, the collaboration will see a special NSPCC and The Masked Singer activity pack created for children. Childline is a fantastic service that has supported thousands of youngsters through the challenges of the pandemic. The money raised through this partnership will ensure volunteer counsellors can continue their work and be there for kids who have nowhere else to turn.
The second charity partnership, with Home-Start, will encourage families to open up about the realities of parenting and encourage others to check in with those around them. Parents are encouraged to share their honest and unfiltered experiences on social media using the hashtag #BehindTheMask. This collaboration also sees them team up with Thortful.com, an online greeting card retailer where a donation from each card sold throughout the run of the show will go to charity. In addition to this, Home-Start will also be running a fun competition during the duration of The Masked Singer UK where viewers can win one of twelve exclusive Masked Singer PlushieFlip soft toys.
Finally, Adoption UK is the leading charity for adoptive families, which aims to give children who have had an unfair start in life an equal chance of a bright future. Adoption UK will receive a range of competition giveaways from the show to be used as part of their association with The Masked Singer. All three charities will interact directly with The Masked Singer’s social media channels, giving them access to a large dedicated fanbase.
Bandicoot MD Derek McLean and Creative Director Daniel Nettleton said: “The Masked Singer is a family phenomenon and we’re delighted to partner with ITV to offer a platform for three incredibly important and brilliant charities to reach our hyper-engaged and huge fanbase. We’ve got the licence to be even more bonkers than ever before with a new series packed with surprising names and musical mayhem. We know our army of loyal viewers will support these charities in their vital work.”