James Burstall Blogs for Broadcast Now; Argonon in China

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Argonon in China
15 May, 2014
Launching Argonon in China, we found a warm, creative community, says James Burstall
They are ambitious, with money to invest, and they are open about the need to tap into our creative and production expertise.
At the summit, I presented Argonon to 200 delegates in Mandarin as ‘Neng Ge Chuanmei Jituan Gongsi’ or ‘Neng Ge’ for short, inspired by a popular Chinese expression that means ‘Can Do’. Fortuitously, it sounds a little like ‘Argonon’ in Mandarin and it made them laugh. We were complimented a lot and it stuck.
We have been asked if we would pitch to coproduce a new cross-platform gameshow we are researching, and were offered an office in Beijing.
I came away impressed. I met some warm and clever people and some good potential production partners. We’ve only just begun to scratch the surface in considering the opportunities for British indies. It is a dynamic, creative and hungry nation, with a huge appetite to grow and innovate. They want us to help them. They act fast and are smart and passionate about media, cinema, art, food, travel, fashion, technology and the universal truths: crying and laughing.
They are set to become the world’s biggest economy and they want to be creative global players. The message to the UK production community is simple: China is open for business.
James Burstall is chief executive of Argonon